1. Social media marketing
  2. Search engine optimization (SEO) marketing
  3. Display marketing
  4. Mobile marketing 
  5. Pay-per-click (PPC) marketing

The two most important avenues of increasing brand presence for Hopper’s Cakes is Social Media Marketing and Search Engine Optimization.

Social Media is an unquestionably powerful platform that will increase the local awareness of the brand for a very reasonable cost. For the price to performance ratio alone, this could be considered the most useful avenue. Improving social media awareness will gradually make Hopper’s Cakes a more popular option within the region, especially as people begin having positive experiences and tasting delicious cupcakes, Hopper’s Cakes social media presence will only get shared and the credibility will only increase, making this a very promising option to even the pickiest of cupcake connoisseurs.

Search Engine Optimization is also vital as we want to appeal to the customers who know what they want. If someone wants cupcakes, we want every search engine to point them straight to hoppers cakes. Search Engine Optimization can be a lengthy process, and it’s important to have a dominant position among the local bakeries so that any curious internet browsers come across Hopper’s Cakes with ease when they become hungry.

Display Marketing came out on top of Mobile Marketing and Pay-per-click marketing as these are all lower priority than the first two methods, yet they are also getting more expensive. The eyes are directly connected to the stomach, in a primitive sort of way. It’s almost a ruthless and subliminal form of advertisement, but it’s effective. Display advertisements and Food are a match made in heaven.

Display Marketing will be effective for increasing Hopper’s Cakes local exposure alongside any social media blitzes. Not only will it increase local awareness, but digital marketing can help to entice customers to order cupcakes through the convincing nature of Hopper’s delectable advertisements. After all, the stomach is easier to convince than the brain!

Mobile Marketing and Pay-Per-Click are coming in at last place. Mobile marketing wins over Pay-Per-Click due to the locational advantages, and when we are utilizing pay-per-click searches having the customer within ordering range would be important.

Pay-Per-Click is expensive, but important, especially initially. We want people making general searches to be aware of Hopper’s Cakes. Not everyone can come across Hopper’s Cakes initially, and using pay-per-click techniques alongside everything else can help to get Hopper’s Cakes off to a great head start in advertisement.

It’s important to consider all avenues of advertisements are important for Hopper’s Cakes to succeed locally. Utilizing these methods with synergy will yield the most effective results for Hopper’s ad campaign.