Team Leader/Creative/Development/Promotion

The team-leader would also help make important calls in the creative design of the program, and considering I would be the team-leader I would likely help out a portion of the programming.
While I wouldn’t have a lot of time for marketing and general media presence, having a leader willing to promote the product and perform interviews can be great for public perception.

The team leader would prioritize:

  • Fully ideate the final product – how it will function, how it will look – based on understanding what the actual problems are that you are trying to solve

While helping with the following tasks:

  • Create wireframes (which show what will be on each page in the app) and prototypes (interactive drafts of the app that people can try out)
  • Conduct user testing with a group of pilot participants to find out if the app is easy to use and solves the problems you think it should solve
  • Create branding for the product – including a logo and complete style guide
  • Design the final prototypes to pass to the person who will code the app
  • Code the front of the app (what the user sees and interacts with in the browser)
  • Code the back end of the app (creates a database to pull content about different flight locations, utilizes API’s for weather and other information, etc)

Development/Front/Graphics

The front end programmer would also do some light UI work to have a natural connection between the front-end and the UI. This also depends on the creative inclination of the front end developer. The Front-End programmer works closely with the Graphics Designer and the Back-End Developer to pull all the pieces of the application together.

The front-end Developer would prioritize:

  • Code the front of the app (what the user sees and interacts with in the browser)

While helping with the following tasks:

  • Design the final prototypes to pass to the person who will code the app
  • Create wireframes (which show what will be on each page in the app) and prototypes (interactive drafts of the app that people can try out)
  • Conduct user testing with a group of pilot participants to find out if the app is easy to use and solves the problems you think it should solve

Development/Back

The back end developer would do all the heavy programming. We all feel bad for this person, but really appreciate what he’s doing.

The back-end Developer would prioritize:

  • Code the back end of the app (creates a database to pull content about different flight locations, utilizes API’s for weather and other information, etc)

While helping with the following tasks:

  • team tech support for the more complex problems that pop up.

Graphics/Creative

The main graphics/UI designer would also come up with a lot of the creative decisions, often working with the team-leader and marketing expert to brainstorm the products design.

The Graphics Designer would prioritize:

  • Create branding for the product – including a logo and complete style guide
  • Create assets for all marketing and branding

While helping with the following tasks:

  • design UI for front end

Marketing/Digital

The marketing and social media expert would spend their time promoting and marketing our product. The team leader doesn’t like spending a lot of time on social media, so this person would be in charge of creating a lot of public media with the help of the team. The marketing expert would also work the manager closely when it comes to email traffic response and HR work.

The Marketing Expert would prioritize:

  • Create written content for all marketing
  • Develop and implement an SEO strategy
  • Come up with a digital marketing plan that includes ads, social media marketing and more

While helping with the following tasks:

  • Create assets for all marketing and branding
  • Create branding for the product – including a logo and complete style guide
  • Conduct user testing with a group of pilot participants to find out if the app is easy to use and solves the problems you think it should solve